Case Studies
33
%
Net Margin improvement WITH ACOS DECREASE BY 35%
High Advertising Spent /
Low Profit Margins
Low Profit Margins
Gummy Bears (Kids supplements)
Advertising
Sponsored Brand
PPC
350
%
Sales increase WITH CONVERSION IMPROVEMENT BY 12%
Unable to communicate product
features effectively
features effectively
Curcumin Welness Supplement
Social Proof
UGC
Brand Positioning & Communication Influencer Strategy
180
%
Net Margin improvement WITH ACOS DECREASE BY 35%
High Advertising Spent /
Low Profit Margins
Low Profit Margins
Instant Coffee
Sampling
Brand Launch Strategy
Trial Generation
Advertising
Sponsored Brand
PPC
600
%
Net Margin improvement WITH ACOS DECREASE BY 35%
High Advertising Spent /
Low Profit Margins
Low Profit Margins
Stevia Powder
Shopper Insight Integration
Influencer Strategy
Social Proof
PPC
Advertising
Sponsored Brand
UGC
2
%
Category Share
High Advertising Spent /
Low Profit Margins
Low Profit Margins
Face Serum
Shopper Insight Integration
Influencer Strategy
Social Proof
UGC
320
%
Sales increase with net margin improvement by 36%
Shopper insights not integrated, low visibility, inadequate pricing & pack size
Muesli
Pack Size
Bundling
Shopper Insights Integration
150
%
SALES iNCREASE
Low conversion due to poor brand positioning
Granola Bar
Brand Positioning & Communication
Shopper Insights Integration
1.5
%
Category Share acquired
Lack of trial generation & visibility
Turkish Tea
Brand Launch Strategy
Trial Generation
Influencer Strategy
Social Proof
UGC
Brand Positioning & Communication
Sampling
29
%
Net margin Improvement
Unoptimal package size
and bundling
and bundling
Kitchen towel
Pack Size
Pricing Strategy
Bundling
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