Marketplace Mastery

Marketplace Mastery

This program offers comprehensive account management services, transforming your brand into a 5-star force on popular e-commerce platforms. We handle everything from product listings and advertising to inventory management and customer service, ensuring maximum online visibility and increased sales. With our expertise, you can achieve Best Seller Badges, and Amazon's Choice rankings, and reach millions more potential customers.

Marketplace Mastery

This program offers comprehensive account management services, transforming your brand into a 5-star force on popular e-commerce platforms. We handle everything from product listings and advertising to inventory management and customer service, ensuring maximum online visibility and increased sales. With our expertise, you can achieve Best Seller Badges, and Amazon's Choice rankings, and reach millions more potential customers.

Complete Marketplace management involves the following

Documentation

Product Labels Review

FDA/USDA Certificate Support

Amazon Category Ungating

Case Management

Account Opening

Export Paperwork Assistance

Marketing

Brand Launch Strategy

Brand Positioning &
Communication Strategy

Social Media & Cross
Platform Strategy

Keyword & PPC Campaign

Trademark & Account
Registry (EBC)

Influencer/Blogger
Marketing Strategy

Sales

Sales Strategy

Discounts, Deals &
Coupons Strategy

Ensuring Customer Monthly
Subscriptions (S&S)

Trade Marketing (B2B) &
Visibility Optimization

After Sales Service
(Customer Queries)

Business Order &
Reseller Appointment

Supply & Logistics

Lead Time Management

Inventory Planning &
Forecasting

Warehouse Management

Optimal FC Inventory
Distribution

IPI Score Management

Inventory Claim Distribution

Complete Marketplace
management involves the following

Documentation Marketing Sales Supply & Logisics
Product Labels Review
Brand Launch Strategy
Sales Strategy
Lead Time Management
FDA/USDA Certificate Support
Brand Positioning & Communication Strategy
Discounts, Deals & Coupons Strategy
Inventory Planning & Forecasting
Amazon Category Ungating
Social Media & Cross Platform Strategy
Ensuring Customer Monthly Subscriptions (S&S)
Warehouse Management
Case Management
Keyword & PPC Campaign
Trade Marketing (B2B) & Visibility Optimization
Optimal FC Inventory Distribution
Account Opening
Trademark & Account Registry (EBC)
After Sales Service (Customer Queries)
IPI Score Management
Export Paperwork Assistance
Influencer/Blogger Marketing Strategy
Business Order & Reseller Appointment
Inventory Claim Distribution

Components of marketplace management

Components of marketplace management

Research

Design comprehensive research plan for content generation & conversion maximization

Gather insights on shopper usage & attitude

Identity consumer trigger points

Identity consumer trigger points

Keyword Research – Branded & Generic

Brand Guideline

Develop brand guidelines & Personality framework ensuring creative consistency, Design, and Branding

Define a consistent tone and voice for all brand communication.

Specify logo, color, typography, and imagery guidelines.

Set rules for content length, structure, and channel-specific adaptations.

Pricing Analysis & Strategy

Competitor pricing analysis by SKU level

Defining peer unit costs(Amazon platform costs)

Determining profitability by SKU level

Bundling, cross selling, Discounts, coupons & deals strategy

Social Media Strategy

Create social media strategy, cross platform, hashtags, brand awareness, engagement & traffic

Tailor content for specific audience segments.

Identify and collaborate with relevant influencers to expand brand reach and engagement.

Use data for campaign optimization.

Influencer Strategy

Creating influencer briefs, shortlisting influencers, and influencer mapping for maximum reach

Create a microinfluencer engagement plan and generate UCCs to sync with social media platforms

Understanding competitor strategy and monitoring influencer progress (Engagement, Clicks, Traffic)

Formulate a plan to partner with influencers to promote products or services and increase brand visibility.

Giveaway & Sampling Strategy

Creating giveaway & sampling plan for trial generation

Identifying keywords to elevate Amazon BSR and Improving search relevancy

Determine the target audience and segment for the giveaways and sampling campaigns.

Identify the most effective distribution channels and platforms for the giveaways and sampling initiatives.

PPC Campaigns

Develop sponsored product, sponsored brands, and sponsored display campaign

Create Brand & Keyword Targeting

Monitor and Review progress (ACOS, CPC, ROAS)

Design a comprehensive research plan for content generation & conversion maximization

Inventory Management

Amazon inventory distribution plan and logistic management

Inventory forecast, Lead time management, IPI maintenance

Ensure safety stock to prevent stockouts.

Adjust inventory for seasonal demand variations.

Research

Design comprehensive research plan for content generation & conversion maximization
Gather insights on shopper usage & attitude
Identity consumer trigger points
Keyword Research – Branded & Generic

Brand Guideline

Develop brand guidelines & Personality framework ensuring creative consistency, Design and Branding
Define a consistent tone and voice for all brand communication.
Specify logo, color, typography, and imagery guidelines.
Set rules for content length, structure, and channel-specific adaptations.

Pricing Analysis & Strategy

Competitor pricing analysis by SKU level
Defining peer unit costs(Amazon platform costs)
Determining profitability by SKU level
Bundling, cross selling, Discounts, coupons & deals strategy

Social Media Strategy

Create social media strategy, cross platform, hashtags, brand awareness, engagement & traffic
Define a consistent tone and voice for all brand communication.
Specify logo, color, typography, and imagery guidelines.
Set rules for content length, structure, and channel-specific adaptations.

Influencer Strategy

Creating influencer briefs, shortlisting influencers and influencer mapping for maximum reach
Create microinfluencer engagement plan and generate UCCs to sync with social media platforms
Understanding competitor strategy and monitoring influencer progress (Engagement, Clicks, Traffic)
Formulate a plan to partner with influencers to promote products or services and increase brand visibility.

Giveaway & Sampling Strategy

Creating giveaway & sampling plan for trial generation
Identifying keywords to elevate Amazon BSR and Improving search relevancy
Determine the target audience and segment for the giveaways and sampling campaigns.
Identify the most effective distribution channels and platforms for the giveaways and sampling initiatives.

PPC Campaigns

Develop sponsored product, sponsored brand and sponsored display campaign
Create Brand & Keyword Targeting
Monitor and Review progress (ACOS, CPC,ROAS)
Design comprehensive research plan for content generation & conversion maximization

Inventory Management

Amazon inventory distribution plan and logistic management
Inventory forecast, Lead time management, IPI maintenance
Ensure safety stock to prevent stockouts.
Adjust inventory for seasonal demand variations.

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