Case Studies

33

%

Net Margin improvement WITH ACOS DECREASE BY 35%

High Advertising Spent /
Low Profit Margins

Gummy Bears (Kids supplements)

Advertising

Sponsored Brand

PPC

350

%

Sales increase WITH CONVERSION IMPROVEMENT BY 12%

Unable to communicate product
features effectively

Curcumin Welness Supplement

Social Proof

UGC

Brand Positioning & Communication Influencer Strategy

180

%

Net Margin improvement WITH ACOS DECREASE BY 35%

High Advertising Spent /
Low Profit Margins

Instant Coffee

Sampling

Brand Launch Strategy

Trial Generation

Advertising

Sponsored Brand

PPC

600

%

Net Margin improvement WITH ACOS DECREASE BY 35%

High Advertising Spent /
Low Profit Margins

Stevia Powder

Shopper Insight Integration

Influencer Strategy

Social Proof

PPC

Advertising

Sponsored Brand

UGC

2

%

Category Share

High Advertising Spent /
Low Profit Margins

Face Serum

Shopper Insight Integration

Influencer Strategy

Social Proof

UGC

320

%

Sales increase with net margin improvement by 36%

Shopper insights not integrated, low visibility, inadequate pricing & pack size

Muesli

Pack Size

Bundling

Shopper Insights Integration

150

%

SALES iNCREASE

Low conversion due to poor brand positioning

Granola Bar

Brand Positioning & Communication

Shopper Insights Integration

1.5

%

Category Share acquired

Lack of trial generation & visibility

Turkish Tea

Brand Launch Strategy

Trial Generation

Influencer Strategy

Social Proof

UGC

Brand Positioning & Communication

Sampling

29

%

Net margin Improvement

Unoptimal package size
and bundling

Kitchen towel

Pack Size

Pricing Strategy

Bundling

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