Marketplace Mastery
Marketplace Mastery
This program offers comprehensive account management services, transforming your brand into a 5-star force on popular e-commerce platforms. We handle everything from product listings and advertising to inventory management and customer service, ensuring maximum online visibility and increased sales. With our expertise, you can achieve Best Seller Badges, and Amazon’s Choice rankings, and reach millions more potential customers.
Marketplace Mastery
This program offers comprehensive account management services, transforming your brand into a 5-star force on popular e-commerce platforms. We handle everything from product listings and advertising to inventory management and customer service, ensuring maximum online visibility and increased sales. With our expertise, you can achieve Best Seller Badges, and Amazon’s Choice rankings, and reach millions more potential customers.
Complete Marketplace
management involves the following
management involves the following
Complete Marketplace
management involves the following
management involves the following
| Documentation | Marketing | Sales | Supply & Logisics |
|---|---|---|---|
| Product Labels Review | Brand Launch Strategy | Sales Strategy | Lead Time Management |
| FDA/USDA Certificate Support | Brand Positioning & Communication Strategy | Discounts, Deals & Coupons Strategy | Inventory Planning & Forecasting |
| Amazon Category Ungating | Social Media & Cross Platform Strategy | Ensuring Customer Monthly Subscriptions (S&S) | Warehouse Management |
| Case Management | Keyword & PPC Campaign | Trade Marketing (B2B) & Visibility Optimization | Optimal FC Inventory Distribution |
| Account Opening | Trademark & Account Registry (EBC) | After Sales Service (Customer Queries) | IPI Score Management |
| Export Paperwork Assistance | Influencer/Blogger Marketing Strategy | Business Order & Reseller Appointment | Inventory Claim Distribution |
Components of marketplace management
Research
- Design comprehensive research plan for content generation & conversion maximization
- Identity consumer trigger points
- Gather insights on shopper usage & attitude
- Keyword Research – Branded & Generic
Brand Guideline
- Develop brand guidelines & Personality framework ensuring creative consistency, Design and Branding
- Specify logo, color, typography, and imagery guidelines.
- Define a consistent tone and voice for all brand communication.
- Set rules for content length, structure, and channel-specific adaptations.
Research
Design comprehensive research plan for content generation & conversion maximizationGather insights on shopper usage & attitudeIdentity consumer trigger pointsKeyword Research – Branded & Generic
Brand Guideline
Develop brand guidelines & Personality framework ensuring creative consistency, Design and BrandingDefine a consistent tone and voice for all brand communication.Specify logo, color, typography, and imagery guidelines.Set rules for content length, structure, and channel-specific adaptations.
Pricing Analysis & Strategy
Competitor pricing analysis by SKU levelDefining peer unit costs(Amazon platform costs)Determining profitability by SKU levelBundling, cross selling, Discounts, coupons & deals strategy
Social Media Strategy
Create social media strategy, cross platform, hashtags, brand awareness, engagement & trafficDefine a consistent tone and voice for all brand communication.Specify logo, color, typography, and imagery guidelines.Set rules for content length, structure, and channel-specific adaptations.
Influencer Strategy
Creating influencer briefs, shortlisting influencers and influencer mapping for maximum reachCreate microinfluencer engagement plan and generate UCCs to sync with social media platformsUnderstanding competitor strategy and monitoring influencer progress (Engagement, Clicks, Traffic)Formulate a plan to partner with influencers to promote products or services and increase brand visibility.
Giveaway & Sampling Strategy
Creating giveaway & sampling plan for trial generationIdentifying keywords to elevate Amazon BSR and Improving search relevancyDetermine the target audience and segment for the giveaways and sampling campaigns.Identify the most effective distribution channels and platforms for the giveaways and sampling initiatives.
PPC Campaigns
Develop sponsored product, sponsored brand and sponsored display campaignCreate Brand & Keyword TargetingMonitor and Review progress (ACOS, CPC,ROAS)Design comprehensive research plan for content generation & conversion maximization
Inventory Management
Amazon inventory distribution plan and logistic managementInventory forecast, Lead time management, IPI maintenanceEnsure safety stock to prevent stockouts.Adjust inventory for seasonal demand variations.
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