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What Goes In To Launching A Winning Product?

Below is a comprehensive 5 step research process that gathers consumers & category insights and translates them into assertive and visually appealing product USP to maximize CVR

Step 1:
Understanding Category & Shopper

  • In-depth analysis of product offerings
  • Analyzing customer opinions & feedbacks
  • Understanding customer buying patterns & behaviors
  • Understanding customer pain points, demographics & psychographics

Step 2:
Value Proposition Development

  • Identifying products functional & emotional benefits
  • Integrating benefits with customer pain points
  • Drafting a strong value proposition that is clear, concise & appealing

Step 3:
Integration In to Creative Brief & Assets

  • Translate Value Proposition in to clear & appealing copywriting
  • Seek out Visually appealing references, set theme for creative assets
  • Optimize designs for multiple interfaces i.e Mobile & Desktop

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